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The Art of SEO: Mastering Search Engine Optimization

The Art of SEO: Mastering Search Engine Optimization


The Art of SEO

The Art of SEO

Format: pdf
Written by: Eric Enge, Rand Fishkin, Jessie Stricchiola, Stephan Spencer
Release date: October 16th, 2009
Publisher: O’Reilly Media


Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior–such as new ranking methods involving user engagement and social media–with an array of effective tactics, from basic to advanced.Comprehend SEO’s many intricacies and complexities explore the underlying theory and inner workings of search engines understand the role of social media, user data, and links discover tools to track results and measure success recognize how changes to your site can confuse search engines learn to build a competent SEO team with defined roles glimpse the future of search and the SEO industry

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